Mission

One life. One planet. Multipurpose equipment.

We, skiers, are chasing snow across continents thanks to global passes like the IKON and Epic. But our equipment? Still stuck in a single shape and profile that make a certain pair of skis good for very specific conditions (e.g. powder or groomers). That forces tough choices: own more gear, or settle for less performance. We need less but better.

Passes + Travel = Climate Change

Multi-resort passes like Epic (2.3M holders) and IKON now account for 50% of all US skier visits. This consolidation has enabled unprecedented resort-hopping, with passes offering access to 60+ destinations across continents, significantly increasing travel-related emissions.¹

Added 8 international resorts in the 3 past year.

Added 13 international resorts in the 3 past year.

Passes and international destinations are expected to being added in the near future.

Extra Pair of Skis, Extra Ecological Footprint

Multiple skis don't just cost more, they pollute more. Each additional pair of skis contributes to manufacturing emissions, and weight on flights that lead to increased carbon footprint of our existence. ²

Currently7 pairs of skis is roughly 350 kg CO²e from manufacturing alone.

IDEAL3 pairs of skis over 10 years would only be 150 kg CO²e — less than half the impact.

Extreme Snowpack Variability

Snowpack variability³ is increasing due to climate change, but how it's changing depends on where and when you ski. One day it can be slushy, and the next it can be pow. We need skis that can adapt to these changing conditions.

USA

550"

Alps

300"

Andes

250"

Japow

600"

And the Costs ...

Before you even touch snow, you're paying tons to transport your skis. Airlines now charge premium fees for ski equipment as airlines try to capitalize on global passes that drive international trips. Moreover, practically speaking, carrying one pair of skis is already a challenge, let alone two or three. ⁴

LUFTHANSA · $250/trip

DELTA · $100/trip

LUFTHANSA in 2022 · $75/trip

DELTA in 2022 · $75/trip

History

Progress in Motion

Skiing has come a long way since its inception. From the early days of skiing as a survival tool to the modern day, skiing has evolved into a sport that is enjoyed by millions of people around the world.

1800s

Modern Skiing Begins

Skiing transforms from survival tool to sport as Scandinavians begin doing it for fun. They also innovated bindings that helped a higher degree of control and stability.

1920s-1960s

Post-War Innovation Wave

Metal edges revolutionize control, followed by Howard Head's aluminum laminate skis and Rossignol's fiberglass-wood composite Strato. Materials get lighter, stronger, and more affordable as the ski industry explodes worldwide.

1970s-1980s

Snowboarding Disrupts Everything

Snowboarding emerges and skiing suddenly looks old-school. The industry responds with innovation: Blizzard introduces graphics (1971), wider skis appear, and the foundation for freestyle skiing is laid. Competition breeds creativity.

1988

Atomic Powder Skis

At 115mm underfoot, this ski (born from sawing a snowboard in half) becomes the first true powder ski. It proves that wider, shorter skis can revolutionize deep snow skiing - setting the stage for the new school movement.

1991

Elan SCX Carving Revolution

The first ski with pronounced sidecut creates the hourglass shape we know today. This splits skiing culture: Europeans embrace precise carving on groomed runs while Americans begin exploring a different path toward freeride skiing.

1997-2003

Shane McConkey's Fat Ski Revolution

Twin-tip Salomon TenEighty (1997) launches freestyle skiing. McConkey's Volant Spatula (2001) - inspired by water skis with full rocker - brings fat skis mainstream. America fully embraces new school while Europe maintains racing tradition.

2010s-2020s

Multi-Functional Era Begins

New materials like carbon fiber and titanium are used in boots and bindings. A new wave of reusabilirty and versatility is born. COVID-19 triggers touring boom with multi-purpose bindings like Salomon's SLAB bindings gaining massive market penetration. Everything becomes lighter, stronger, more versatile - except skis lag behind.

Future

What's Next for Skis?

While boots and bindings have embraced multi-functionality and advanced materials, skis remain relatively traditional. Will skis finally catch up with Adaptive Profile technology? The revolution may just be beginning.

According to Vail Resorts, Epic Pass sales for the 2024-25 season reached 2.3 million, with pass holders now accounting for 75% of skier visits across Vail-owned resorts, In the U.S., season pass usage surpassed daily lift tickets for the first time in 2019-20 and grew to over 50% of all skier visits by 2022-23. All trademarks, service marks, product names, and company names or logos appearing herein are the property of their respective owners. Any use of these does not imply endorsement, sponsorship, or affiliation. Source: Summit Daily.
Estimates based on an average of ~50 kg CO₂e per pair of skis from manufacturing, including materials, energy use, and shipping. This figure does not include emissions from air travel with ski bags or end-of-life disposal, which would increase the total footprint further. CO₂e refers to carbon dioxide equivalent, a standard measure of climate impact.
Trends in the snowpack variability in the Western United States between 1955 and 2020. Source: NOAA.
Lufthansa Group, one of the largest airline companies facilitating travel between North American and European ski destinations, charges $250 USD one-way for transporting ski and sports equipment on international flights on economy class. 2022 values are estimated. All trademarks, service marks, product names, and company names or logos appearing herein are the property of their respective owners. Any use of these does not imply endorsement, sponsorship, or affiliation. Source: Lufthansa Baggage Policy.